Customer experiences to remember
- 02 Feb 2012
Following on last week's blog posting, the honorable goal is to make every interaction a memorable experience for each customer individual involved.
What is Customer Advocacy?
Giving each individual customer an experience to remember (in a good way, of course) is one way to describe Customer Advocacy. Why is this a worthwhile goal? Here is what Glen Urban has to say:
If a company advocates for its customers, customers will reciprocate with their trust, loyalty, and purchases — they will advocate for you now and in the future.
— Glen Urban
Don't Just Relate — Advocate
That is, advocacy is that state where your customers actively recommend your goods and services to others.
The path to customer advocacy involves increasing levels of dedication to not only sound business fundamentals but a passionate focus on the customer. This blog and much of this website will be used to explore the complexities of becoming a customer advocacy organization.
As we go along, your comments and questions are welcomed. The Support Strategist Facebook page is the easiest way to participate. I hope you will join the discussion.
What are the specific benefits of a Customer Advocacy organization? This will be the subject discussed in the next blog post.
